SERVICES
HOW & WHAT?
Ramsey's brand strategy is built around the question, "What's next?".
Season by season, the Ramsey character is driven by the desire to reach his full potential.
For the FW25 season, the story unfolded around the idea of turning a new page, marking a symbolic new era for the brand.
New Chapter, Best Chapter became more than a tagline; it became an attitude.
SERVICES
HOW & WHAT?
Ramsey's brand strategy is built around the question, "What's next?".
Season by season, the Ramsey character is driven by the desire to reach his full potential.
For the FW25 season, the story unfolded around the idea of turning a new page, marking a symbolic new era for the brand.
New Chapter, Best Chapter became more than a tagline; it became an attitude.
A 360 CREATIVE APPROACH
The story continued beyond the campaign.
For the social campaign activation, tastemakers and entrepreneurs were invited to showcase their different personas in life. One for the business that keeps them going, another for the hobbies and passions that fuel them. In the end, they come together to form one whole.
The campaign drew inspiration from people of many personas, those who aren’t defined by one identity but embrace every side of themselves. It’s not a story about becoming someone else, but about leaning deeper into who you already are.
A 360° concept was built from the ground up, from campaign creative direction and storytelling to social media activations, influencer and talent curation and window display concepts.
The campaign drew inspiration from people of many personas, those who aren’t defined by one identity but embrace every side of themselves. It’s not a story about becoming someone else, but about leaning deeper into who you already are.
A 360 CREATIVE APPROACH
A 360° concept was built from the ground up, from campaign creative direction and storytelling to social media activations, influencer and talent curation and window display concepts.
The story continued beyond the campaign.
For the social campaign activation, tastemakers and entrepreneurs were invited to showcase their different personas in life. One for the business that keeps them going, another for the hobbies and passions that fuel them. In the end, they come together to form one whole.